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LinkedIn is for the people you know. Facebook is for the people you used to know. Twitter is for people you want to know

We are living in the age of information, millions of people are constantly and freely communicating with each other. For customers it’s a new way of comparing business to find the best product. And for business it’s a great opportunity to show the world what they have and how to find them.

With close to a billion active users on the site, Facebook is a behemoth in the social media world.

79% of social media log ins by online retailers are with Facebook, compared to 12% for Google+, and 4% for Twitter

Facebook will account for 13% of worldwide mobile ad revenue in 2013 (source: L2)

70% of business-to-consumer marketers have acquired a customer through Facebook (source: Hubspot)

751 million monthly active users who used Facebook mobile products (Facebook)
Twitter users send 400M tweets each day (source: Nielsen)

50% of technology companies have acquired a customer through Twitter (source: Hubspot)

25% of consumers who complain about products on Facebook or Twitter expect a response withing 1 hour (source: American Express OPEN Forum)

69% of online business-to-consumer marketers use Twitter, compared to 80% for business-to-business (source: Brafton)

College kids are more likely to use Twitter, older adults tend to favor Facebook.

With over 238 million users, LinkedIn is a great site for businesses looking to increase traffic and leads, as well as individuals looking to market their expertise for new career opportunities.

61% of social media users primarily use LinkedIn for professional networking (source: Lab42)

60% of LinkedIn users have clicked on an ad on the site (source: Lab42)

51% of online business-to-consumer marketers use LinkedIn, compared to 83% for business-to-business (source: Brafton)

700 YouTube video links are shared on Twitter every minute (source: Relevancy Group)

500 years of YouTube videos are watched on Facebook every day (source: Relevancy Group)

The equivalent of 100 hours of video is uploaded to YouTube each minute (source: Kleiner Perkins Caufield & Byers)

751 million monthly active users who used Facebook mobile products (Facebook)

Digital marketing funding is too low, with budgets that averaged 2.5% of company revenue in 2012, growing 9% in 2013. (Gartner)

 

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LinkedIn is for the people you know. Facebook is for the people you used to know. Twitter is for people you want to know

We are living in the age of information, millions of people are constantly and freely communicating with each other. For customers it’s a new way of comparing business to find the best product. And for business it’s a great opportunity to show the world what they have and how to find them.

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