Services | Search Engine Optimisation

Search engine optimization (SEO)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's organic search results. The earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list. The more visitors it will receive from the search engine's users. SEO may target different kinds of search phrases, including search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus our Website Designers may understand the trends of its audience. Our Website Designers may also understand the type of website they are designing, meaning, for example, that B2B business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. OUr Design Team also considers the reputation of the owner or business the site is representing to make sure they are portrayed favourably.


 

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