Website Advertisement and Online Marketing

Responsive design is about more than just layout; it’s about designing for the Web, which means, mostly, for people with browsers. And that’s just about everything we know about the people who visit our websites: they are probably using a browser. All the rest we just don’t know.

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Everyone Has a Mouse

We’ve always assumed that everyone uses a mouse. Even though we knew that this was not always true, most designs completely ignored alternative ways of interacting. People who had to use a keyboard, for whatever reason, had a very hard time interacting with our websites.

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Internet speed increases constantly, catering for more graphic intensive Website Designs

Another thing we always assumed was that everyone had a super-fast Internet connection, at least as fast as our own. And if they didn’t already have it, they’d have it soon. This was again mostly true; speeds were increasing. But today, more and more people use crappy, unreliable 3G connections all the time.

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Everyone’s Computer Gets Faster Every Year

It used to be true that computers would get faster and faster. If you waited half a year before buying a computer, you would get one that was twice as fast, for the same price. This was true of new desktop computers, but mobile devices have priorities other than processor speed. The most important thing for a phone, for instance, is battery life: you really don’t want to have to charge it after every phone call.

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All Monitors Are Calibrated

Well, we always knew this to be untrue, right? Only the monitors of visual professionals are calibrated. Most other monitors don’t display colors accurately, and many monitors are downright crappy. Most mobile phones that I’ve tested have pretty decent screens, until you start using them outside, in the sunshine. If you’re lucky, you can read the content, but you definitely cannot see the subtle gradients in low-contrast designs.

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Responsive Website Designs

In the past few years, we’ve been actively researching new ways to deal with all of these different screen sizes. But apart from responsive design, there are many more challenges in today’s ever-growing pile of devices.

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Website design back then

The way we designed our websites until recently was by putting a header with the logo and navigation at the top, putting the subnavigation on the left, putting some widgets on the right, and putting the footer at the bottom.

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Web designers vs Web Developers vs Businessmen

Developers and business people have different goals than designers. Developers want stuff that is easy to develop on. Business people want stuff that’s cheap. But designers want to make the best and most beautiful things possible. These goals can easily conflict.

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Web design Tools

I’ve mentioned Photoshop a few times because it’s still widely misused for designing websites. One reason we have a hard time with progressive enhancement in the design process is due to a lack of good Web design tools.

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Website Design in a nutshell

The Web has always been a weird, borderless, flexible medium. In the last couple of years, we’ve started to realize that designing for this medium is fundamentally different from the design work we’ve done previously.

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R140 mil website company on the Premier’s payroll for years

The DA can today reveal how Premier Ace Magashule is using government marketing contracts to channel millions of public funds to the same company who built the R140 million Free State website.

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